Nisolo
Nisolo
As Creative Director, I led the creative vision and brand strategy for Nisolo, a $40M+ sustainable footwear brand, overseeing campaigns, visual identity, photography, videography, and brand voice across all channels in alignment with the company's sustainability mission.
Sustainability
Facts Label
With 10 categories scored across People and Planet backed by 200 different public-facing data points, the Sustainability Facts Label is the most comprehensive yet digestible evaluation tool the fashion industry has seen to date. Designed to provide the same transparency for the products we put on our bodies as we have for the products we put in our bodies.
Label Design & Art Direction: Dakotah Smith
Retail Design
I designed and produced experiential graphics and contributed to retail environment design across three locations — Boston, Washington D.C., and New York City.
Promotional Campaign Art Direction
Email Marketing
